Once upon a time, in a world filled with legal jargon, filing cabinets, and dusty old Estate Planning documents, there were three friends Terry, Travis and myself (Ryan) who had a front-row seat to the madness that unfolds when families face a loss without a solid and meaningful plan in place. We each witnessed plans fall apart, friends and extended family stress over money and logistics, and family disputes arise instead of togetherness and support when it's needed most.

As technologists, entrepreneurs and lawyers we believed we could help. Most families don't plan for the future because it's too complicated or expensive, and life is always happening in parallel, making it difficult to keep things up to date. And for those who do plan ahead, mistakes are often made because the puzzle pieces that have to come together are disjointed. This industry, when it comes to the common family, is broken.

That's how LVED was born - a platform for everyone who's LiVED and wants to protect the ones they've LoVED.

Our mission is crystal clear: create a new kind of legacy and estate planning company, built from the ground up with cutting-edge technology that not only increases access and assurance your wishes will be carried out but also tackles the modern digital challenges of one's passing or incapacitation. We set out to build a platform that would give the common family all the tools they need in one place and simplify the process, while making it affordable and injecting it with meaning.

Our north star from the very start has been one thing: simplicity. With LVED, everything you need to protect the ones you love is in one secure place with a simple subscription. Our guided process leads you through each step, simplifying the legal jargon and breaking down complex decisions into bite-sized pieces. The result is a perfect legacy plan for you and your loved ones that's compliant by state, up to date and instantly accessible when needed. You get to direct who gets what, how children and pets are cared for, how photos, passwords and other digital assets are managed and you don't have to hire a lawyer every time you change your mind. Everything is stored, accessed and shared instantly with family, doctors and your legal team with bank-level security.

But simplicity isn't our only goal. We want to infuse the legacy planning process with meaning – to make it an experience that goes beyond legal documents and financial considerations. We believe that your legacy isn't just the things you leave behind. It's the memories, the traditions, the stories passed down from generation to generation. That's why we're providing features like recorded personal messages for loved ones and digital scrapbooks of life's journey. We want to capture the essence of who you are, not just what you own.

The response we've received since launching has been overwhelming. Families have embraced the simplicity, affordability, and guidance of LVED.

So why did we start LVED?

The answer is simple: we want to empower families, bring order and meaning to chaos and help protect the ones you love. We wake up every day and work to transform legacy planning from a burden to an opportunity. To replace confusion with clarity, stress with peace of mind. We know life is a marathon, and we want to help you finish strong.

To us, nothing is more rewarding than helping families, one legacy at a time.

And we're just getting started.

Ryan.